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Mine was not the typical path to publication.

To start with, I’m not your typical writer. Not that I don’t write all day, but do prescriptions count? Most of my writing consists of (sometimes sloppy) chart notes and (sometimes illegible) prescriptions.

I have started five books, however. Starting’s the easy part. Finishing is another story altogether.

But I did finally finish one. At least I thought I had. Turns out, I didn’t really understand re-writing. I thought my writing was pretty good, excellent in fact. I was all gung-ho to find an agent and a publisher.

But that process was more difficult than I’d imagined. I did go to one writing conference and talk to a dozen agents. Was it just me, that they weren’t interested? Two years later I still don’t know. Certainly my topic was an unusual one.

Well, by that time I’d let my manuscript sit awhile. When I re-read it months later I was horrified. I had written that? Stilted conversation, Germanesque sentences, trite commentary?

And so the re-writing began. The book shortened from 117,000 words to 110,000 – and I was certain it was perfect. I’d kind of given up on traditional publishing and printed several online. It was pretty good, I thought. My friends and family said so, too. I was ready to go big time.

Or so I thought. Out of the blue a friend of mine who teaches college writing offered to edit my manuscript. That should be easy, I thought proudly. She’ll probably love it and get lost in the story.

Wrong – again. She asked me not to hate her. Some of her comments were painful indeed.

So, again, I went through the book. We only made it 2/3 of the way through before school started and she ran out of time. I learned a lot from her editing, though – enough, perhaps, to continue on my own. Now it’s perfect, I thought. And down to 104,000 words – nothing left to cut. In his book on writing Stephen King had said to trim 10%, and I’d already gone beyond that.

But I was busy with life and put the book down again. In fact, I wasn’t thinking much about it at all when an agent called me. I’d visited her agency before. Would I be interested in her representing my book? I guess so, I think I said, my mind elsewhere. Certainly not the enthusiastic response she probably expected. The thing was, I’d given up on traditional publishing. Too frustrating and time-consuming to bother. And the holidays were coming up. And things work too slowly in the publishing world anyway.

Now here’s where the story gets interesting.

It was February 2009. We had a new president, intent on health reform. One day I heard him promise health reform in six months. Six months? I couldn’t believe my ears. It couldn’t possibly be done that quickly. I bet I know 100 ways to help patients save money today, I thought to myself. I grabbed a pencil, sat down at the kitchen table, and started writing. Half an hour later the list was done. I’d had my catharsis. I almost through the list away. Then I started thinking: these ideas could help a lot of people. Why not write a book?

And so I did. I knew from the beginning I would self-publish. I planned to get the book written and to the printer within four months. I almost made it. By six months the book was published, I’d lined up a distributor, and sales were slowly climbing.

Again the holidays came and went. I was putzing along, selling a reasonable number of books, doing frequent radio interviews and occasional newspaper stories.

And that’s when a publisher came to me. Turns out, they were looking for a book on the topic, had ordered mine, and liked it. Would I be interested in updating the book for re-release?

Again my answer was equivocal. Maybe so, I answered, doubting the project would go forward. But they were persistent and by then I’d spoken with the agent for my other book. She was a fountain of information about traditional publishing. She told me how incredibly fortunate I was.

As of today the health book is six weeks from publication. Not only had they offered me a contract, they’d put the book on a crash schedule for quick release: nine months from initial contact to books in stores.

I’m not quite yet a published author, but it IS happening, and in a bigger way than I’d ever expected. I haven’t mentioned all the work this has involved – the re-writing, editing, blogging, web site development, publicity, etc. Hundreds and hundreds and hundreds of hours.

Oh, and what about my first book? My agent told me it needed to be under 100,000 words to draw the interest of a publisher. Aargh! I didn’t see where another 4,000 words could be chopped. But after letting the manuscript sit a few months (again!) I could see more clearly. After another few months of editing, it’s at 99,634 and (almost) on the way to… somewhere.

Copyright © 2010 Cynthia J. Koelker, MD

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At the invitation of the Colorado Independent Publishers Association, Dr. Cynthia Koelker was a guest speaker at CIPA’s summer conference entitled The Road to Publication, presenting her own Cinderella publishing story.

Earlier this year, Dr. Koelker’s independently published book, 101 Ways to Save Money on Health Care, was sought out by Plume of Penguin Books for re-release 9.1.2010. 

Why?  Clearly it was a timely topic, also well-written and engaging.  But that’s just the beginning of the story.

Dr. Koelker’s name was not a recognized one.  Could she find a co-author, the publisher wondered, someone well-known perhaps?  Easier said than done, it turned out.  Would she, then, consider establishing an online platform through blogging and social media? 

“I wouldn’t have to write something every day, would I?” was her initial response.  It would be difficult enough seeing patients every morning and re-editing the manuscript afternoons.  But she did start a blog, to supplement her book, 101 Ways to Save Money on Health Care, and the editor was well-pleased.  (As a compromise, she did give up cooking and cleaning.)

“We’ll forego a co-author,” the publisher informed her.  “And we’ve decided to put the book on a crash course for publication.  Can you work with us to get the book out in 6 months?”

Had she not already known about what it took to put a book together, valuable information garnered through the independent-publishing process, it may not have been possible.  “Sure,” she answered instead.  She understood about rewriting, copy-editing, proof-reading, typesetting, cover design, ISBN numbers, Library of Congress, distributors, Ingram, Baker & Taylor, author/book web sites, online bookstores, library distribution, radio interviews, and much more. 

And she came to learn about Twitter and Facebook, even online gaming.  “I had to retire from Farmville,” she lamented.  “All my crops died.  It just wasn’t for me.”

With the book due for release in 3 days, is her work over, the audience asked

“No,” she grinned.  “Though a few years ago I would have thought so.  Now I get it.  The author has to sell the work – sell herself, really.  Soon I’ll have dozens of drive-time radio interviews, weekly guest blog appearances, monthly talks and book signings at libraries and bookstores.  But what matters most is whether I actually do help people save money on health care.  That was the whole point from the beginning.”

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Image via Wikipedia

Image via Wikipedia

Frustrated and ready to give up?  Perhaps that’s why you’re here.

Already you’ve spent months, perhaps years, on your manuscript.  Finally, time for publication!  What fun!

But the agents you’ve approached were lukewarm at best.  One rejection follows another and you’re not quite sure why.  Is it the market?  Is it your writing?  Is your topic unmarketable?

You decide to stick with your day job.  Who has time to chase from agent to agent and publisher to publisher?  It almost seems sinful, spending time on a fruitless endeavor when you could be helping people at your day job.

I know.  I’ve been there.  Sure there are young authors willing to play the game.  There’s nothing wrong with traditional publishing – in fact, it’s great!  I have a wonderful editor, a first-rate publisher, a great publicist, and a like-minded agent who’s become a dear friend.  Why, then, did I establish a new publishing venue aimed at the health professional?

As a fellow primary care physician I know how busy you are.  And your job is important (perhaps more important than your beloved manuscript).  Your time, especially, is valuable.  No doubt the hours spent on your manuscript could buy you a trip around the world, if you’d been paid for them.

But still, you’d like to get the word out, have your voice heard beyond the confines of your medical office. 

And that’s why we’re here.

We have nothing against traditional publishing.  In fact, we’ll help you find a traditional publisher if your work is marketable to the mainstream publishing industry.

And we are not a vanity press.  We won’t ask you to pay to publish your work. 

But neither are we looking to publish schlock nor works that cannot be sold. 

If your manuscript is in terrible shape and needs significant work, we’ll tell you so.  If the timing of your topic is out of sync with the publishing world, we’ll explain that as well.  If you have a niche product that appeals to only a small audience, we’ll help you work in that direction.

Working with you, to achieve your goals, is our aim.  That may be different from author to author.  Maybe you just want to reach patients with a particular problem. 

Whatever your goal may be, we’ll work with you to achieve an innovative solution.  You’ll be involved every step of the way.  Visit our Publishing Options page to learn about the exciting  possibilities.